By David Nour “Hi David – It’s good to hear from you and of the completion of your latest book. After checking with my bosses I’m going to have to decline your request. They don’t want me, or anyone else in the firm, endorsing others products including books. Best wishes on the release.”
That’s an email that you don’t expect to receive. As many of you know, I’ve been working on the release of my 4th commercial book,
Return on Impact – Leadership Strategies for the Age of Connected Relationships (ASAE, 2012). As it’s customary, I’ve reached out to a dozen or so current and past clients with key insights about the book and have asked them for endorsements / testimonials of our work together. Here are just two kind ones:
“In
Relationship Economics, David Nour articulated the strategic value of business relationships. In
Return on Impact, he forces the reader to question what value they are really adding and how to measure the impact of social as a business enabler on those strategic relationships.” – Randy Seidl, SVP & GM Americas – Hewlett-Packard Enterprise Servers, Storage, & Networking
“David Nour spoke to our leadership and board and without question, they chose to think and lead differently than our industry counterparts shortly after his session. If you’re trying to help your organization get beyond reactive social media,
Return On Impact is your roadmap to a more strategic approach to social.” – Barbara Springer, General Counsel & Vice President Administration – Delta Dental of Colorado